Major Marketing Strategies for Designers and Architects
Let us start with identifying and researching on the real projects as the first tip. In this process, you will start by determining the people who lead you to the projects that you have identified. You should start by doing some research on their social set up and organise on how you can meet with them. According to the expert’s success will be seen when you talk directly with the people you have already networked with. Another thing that you should do is to talk to other people that are found in the areas where your ideal clients are always found as this is going to help in creating new leads.
Also, it is also important that you make your design look like a portable object. Meaning that you will have to showcase your design in every product that you give out such as in books, business cards, portfolio among others that your company produces. With this you will be in a position to develop a large customer base who will help in marketing your designs. You should also go ahead and make your website easy to use where your clients will be able to navigate forward and backwards easily.
Apart from that, you should do a follow-up. Having received a large number of business cards from places and people you are networking with, it is important that you put them in your contact list. This should be followed by constantly communicating with them and giving them updates on some of the development projects that are underway. Besides, you should also include them in your mass mailing especially when you are giving updates on some occasions.
You should also make sure that you turn your firm into a brand. To achieve this, you will have to determine some of the projects that you would like your firm to be known for. As well as determining the expertise that you have in your office. With this in place you will be in a position to create something unique that will only be available in your firm. This is important since it will make you outdo your competitors and succeed in this industry.
Apart from that, you should find places where you can deliver speeches. Using word of mouth in marketing your business is always successful since you are speaking to the clients directly. But one thing with speaking in meetings and forums is that they have a large number of people of which you might find people are willing to work with you. Another with such meetings is that you will be continuously meeting new people with different potential and are ready to work with you.