Logo Design Tips
The company’s ideas, nature, values, and its vision for the future are things that a company logo should represent. Logos should be able to create an impression in people’s mind about a company and its values. In a logo people should be able to relate to a company’s quality and values. One way of building your company’s brand image is through a unique and timeless logo design.
It is not really just the masterful design that makes a good logo. Do not make a mistake of having a logo that simply shows the designing skills of the designer. The elements that form the logo design should speak about the company and that is how your company through your logo is judged. Below are some tips on designing a logo which can be useful in creating a unique design and something the people will always remember.
You logo should stand out among your competitors. It must be unique in such a way that people relate that logo to only one company and they are not confused to which company the logo belongs to.
According to experts, logo fads and trends should not be followed. You should have a well designed, timeless logo that holds value even after several years since its creation.
One example of a timeless logo is the three pointed star logo of Mercedes Benz. It has stood the test of time being there for more than 80 years. This logo has survived in people’s minds through all the wars and economic down turns, and it is one of the most recognized logos worldwide.
Copying or getting inspiration from another company’s logo is a no-no in logo design. You can be sued over trademark violations and you are giving a message to the world that you don’t have your own company identity.
Brochures, magazines, business cards, and websites are forms where logos are displayed so your logo should be designed in such a way that it looks equally good and equally compact on all these forms. In your logo, the text should be readable, neither too small nor too big.
There is beauty in simplicity. If you use simple fonts for your logo, people can easily read it. Colors should be at a minimum of at most three and you should not use more than three types of fonts. Too many colors and too many fonts can spoil your logo and makes it forgettable.
The best logos that people remember are unique, simple and adaptable logos.